Improve Visual Merchandising with Five Essential Best Practices

Visual merchandising serves as the language that retailers use to communicate with customers. Signage is an essential element in visual merchandising, whether it’s banners in the window, floor stands, wall mounted signage, or interactive digital kiosks. Signage and visual merchandising help educate customers and promote engagement with products and brands. These tools also enable retailers to develop a unique visual style that distinguishes the brand from competitors’ brands.

In fact, the visual communication provided by in-store signage is essential to our system of commerce – as businesses depend on signage to enhance customer experience, increase brand awareness, establish visual consistency across multiple locations, influence customer purchasing decisions and, ultimately, increase sales.

As you incorporate signage into your visual merchandising strategy, here are five key factors to consider:

1. Does the signage convey an easy to read story?

Content must be simple, compelling, and relevant. If not, customers will simply ignore the message. Experts suggest that retailers have a three second window of opportunity to capture consumers’ attention.

2. Is the signage easily customizable?

Ever changing visual merchandising captures customers’ attention over time. Any signage solution that you adopt should be designed in a way that allows you to easily change the content to align with your most current campaigns and to create a fresh look in your stores.

Inspiration for Your Retail Environment Signage – View the Lookbook >

 

3. Can consumers interact with the signage?

Interactive digital signage, such as kiosks with tablets, draw in customers and make the shopping experience more personal. They also give you the opportunity to control the customer experience on a larger screen than the customers’ smartphones.

4. Have you established metrics to quantify the results of your visual merchandising?

Examples of frequently used metrics include basket size, in-store traffic patterns, and sales figures. Customer satisfaction surveys are another great way to quantify what may otherwise be anecdotal learning regarding their reactions to the in-store experiences and overall store environment.

5. Does your signage vendor understand your business needs?

When incorporating signage into a visual merchandising strategy, it’s essential to partner with a vendor who can tailor solutions to your requirements in terms of aesthetics, budget, and functionality.

Rose Displays provides every type of signage needed for compelling visual merchandising. Not only do we offer great products, we ensure that orders are shipped on time and we provide store staff with the information needed to assemble them properly. Contact us to discover ways to improve your visual merchandising strategy.