Custom Retail Fixtures and Store Displays that Engage Shoppers

Seeking fresh strategies to attract and engage retail shoppers, store planners and visual merchandisers are finding new ways to enhance the shopping experience with custom store fixtures and displays.

“The future of physical shopping is about creating a compelling destination and a location- specific brand experience,” according to Shop!, a global nonprofit retail trade association. “Department stores and malls are drawing on their best asset — space — to re-enchant consumers.”

The challenge of redefining the in-store retail experience opens new opportunities for store planners to team with industry partners in creating imaginative fixtures, POP displays, signage and furniture that attract, engage and command shoppers’ attention.

Custom Store Fixtures and Retail Trends

“Retail is evolving and changing faster now than ever before. With so many consumers shopping online today, retail experiences should be both memorable and impactful,” according to a recent article on Future-Proofing Retail Design.

The article explores five notable trends that highlight the potential of using custom retail fixtures:

1. Flexible Shelving: Flexible store display and shelving systems give retailers endless options for merchandising solutions. The biggest benefit — shelving can be modified into many configurations or taken out altogether to accommodate a new display.
2. Fixtures on Wheels: Store fixtures that you can move at will — clothing racks, rolling bins and other displays — enable you to create a fresh look simply by moving around your offerings.
3. Movable Light Boxes: Permanent light box displays can be a pain when you need to redesign a retail space. Instead, future-proof the space by investing in movable light boxes that can be quickly and easily repurposed to changing needs.
4. Personalized Shopping Experiences: Integrating technology into the retail space enables stores to give each shopper a personalized experience. (For example: smart fitting rooms and interactive retailing.)
5. Advanced/Integrated Lighting: The LED revolution is well under way, a welcome upgrade from those outdated flickering fluorescent lights that can still be found in some retail stores. LED also expands our ability to help you integrate lighting into your displays (as seen in this photo gallery from Hera Lighting, a lighting specialist within our extensive network of industry resource partners).

Benefits of Custom Retail Fixtures

When you have an idea for a special display or an innovative fixture to help showcase your products or your brand, sometimes the available mass-produced options just don’t fit with your brand or your vision. The choice then becomes:

• Compromise on your vision and go with the closest product available.
• Team with a custom fixtures provider to create your displays to your exact specifications — in any size, shape, color or material that you desire, and with any special features and functionality you may need.

A top custom fixtures provider will have a skilled design and engineering team to help you realize your in-store ideas. Whether you’re looking for a single fixture or a collection of flexible/modular pieces (wall units, display cubes, tables, racks, seating, case-goods, signage, etc.) that share a cohesive design aesthetic, they’ll work with you to design and deliver on-brand, retail-ready solutions intended to make your product stand out and optimize your customers’ experience.

This process is most efficient when your custom retail fixture manufacturer is also an extension of your brand and team — one with advanced design, engineering and dedicated account services capabilities to create innovative displays in house and deliver them to you on time and on budget.

Floor-to-Ceiling Retail Display Solutions

The possibilities are practically endless. Together with our parent company, Visual Creations (VCI), we offer unparalleled expertise and capabilities in helping you create floor-to-ceiling visual communications and merchandise display solutions.

VCI enjoys a stellar reputation among some of the nation’s most successful retailers and consumer brand companies for designing and manufacturing custom fixtures and displays, and for fulfillment and customer service excellence. Now anchoring VCI’s new Signware Division, Rose Displays has served generations of customers by providing top-quality commercial SignwareTM systems, LED light boxes, digital and interactive technologies, and custom display solutions.

At our 300,000-square-foot campus in Pawtucket, R.I, VCI has developed advanced capabilities in all three major materials (wood, metal and plastics) to design and manufacture practically any retail program. Additional capabilities include:

• Graphic Design
• Prototyping
• 3D Printing
• Acrylic Fabrication
• Metal Fabrication & Extrusion
• Wire Fabrication
• Woodworking/Finishing
• Laser Cutting
• Painting
• Powder Coated Metal
• Powder Coated MDF
• Silk Screening
• Etching
• Metal Stamping
• All Types of Plastics Fabrication
• LED Lighting
• Aluminum Signware
• Engineering Services

As part of our commitment to being a full-service provider, we are also equipped to warehouse, manage and direct-ship your large-scale display programs. We even offer comprehensive fulfillment services to move fully stocked displays to your store locations — wherever and whenever you need them.

Custom Retail Store Fixtures [Client Stories]

A closer look at several of our custom projects illustrates the potential benefits for your business.

Rite-Aid — Along with demonstrating our ability to create flexible shelving options and to integrate lighting into custom fixtures, this project with the Fortune 500 drugstore chain also highlights our capacity to develop and roll out a program featuring 26 different specialty fixtures into hundreds of new and remodeled stores, all on a challenging deadline.

Staples — Our millwork expertise is proudly on display in this project with Staples, the Fortune 500 office supplies and business service giant. Staples engaged VCI to define and deliver their unique vision for flexible and modular millwork components that could be quickly shipped to remodeled stores or new locations, wherever and whenever they are needed.

Let’s Talk Custom Visual Merchandising Solutions

At Visual Creations and Rose Displays, our shared mission is to help you develop and deliver innovative custom store fixtures and visual communication solutions that:

• Reimagine your retail environments
• Enhance your in-store brand experience
• Command shoppers’ attention
• And, of course, generate sales

We’d love to hear about your vision for innovative, in-store shopping experiences that wow your customers, deliver engagement and drive revenue. So please don’t hesitate to contact us to exchange ideas about your next project.